Twelve out of thirteen women love chocolate and the thirteenth one always lies. Women, wine and chocolate all fit into ‘God’s own list of Irresistible Creations’. Why is a woman so fascinated by a shiny bottle of Viniq or Carmessi? Why does she stare menacingly at a chocolate fondue? Why does a bar of Bournville make the world go in slo-mo? Want to stay popular in the women and chocolate world? Stay with us till the end and we promise to give you the secret ingredient to the secret soup.
Women and Chocolate: The uncanny connection
When it comes to women and chocolate, a behavioral study might divide them into two categories. First. She might say a gazillion times, ‘I am not that much into chocolates’, but deep down that inherent carnal urge to take a bite of that dark fantasy is ripping her apart. The Second ones apparently live by one commandment: Thy liveth for chocolate. These are the ones who suffer from ‘No-cocoa-phobia’. The fear of running out of chocolate.
And then there’s this cliched drill “Give her the chocolate and no one gets hurt ” These exquisite volatile entities are blessed with many moods which, of course, is a terrible curse for the male fraternity. But why this eerie connection? Does this cycle of craving and satiety ever end?
Welcome to the world of guilty pleasures.
No seriously ! Why do women love chocolates?
The answer lies with S.P.D. Serotonin, Phenylethylamine and Dopamine a.k.a Cupid’s minions. Studies reveal that chocolate triggers the generation of Serotonin ( happy hormone) which reduces mood swings and keeps depression at bay. It also helps in the generation of dopamine that helps one stay mindful and alert. Phenylethylamine is the one guilty of making one feel ‘soooo’ in love!! These three together wield the strongest armor against depression bad moods and irritability. Eureka! we just discovered the ultimate elixir for happiness.
Chocolate and Amygdala: BFF
Now comes the question, why only women? Why does a burger commercial always feature a man chomping a Fat Louis voraciously while the lady sensually licks chocolate off her finger in a candy commercial? Well, chocolate affects the amygdala of women and men in a different way. Amygdala is that part of our brain, which acts as a control panel for emotions and even regulates sexual desires. An MRI scan revealed that chocolate affected the amygdala better in case of women than men.
The pieces to the puzzle point towards one conclusion. Chocolate acts as a nutrient for the hormonal system much like food to our body. It stabilizes hormones and helps in calming the senses which experience hyperactivity during menstrual cycles. Premenstrual cravings in women are fairly common but rather troublesome. Serotonin and prostaglandin play see-saw with the brain. The low levels of serotonin and higher levels of prostaglandin result in alternate phases of high and low.
Fatty carbohydrate-rich foods such as chocolate boost the release of Serotonin. Endorphins also play a pivotal role in the feel-good phase. Consumption of sweets gives a green signal to endorphins that help you feel calm and happy for no reason. Thus the highs.
Chocolate: A food of the Gods?
Way before Baristas and Starbucks, the first cup of hot chocolate was served in ceremonies, some 4000 years back. Sourced from the Cacao tree, chocolate was revered by Mayans as ‘Theobrama Cacao’ roughly translated as ‘Food of the Gods’. The Aztecs believed chocolate to be an ace aphrodisiac and the emperor drank it almost 50 times a day!
Bean to Bar: Packed with antioxidants :
Cocoa is packed with phenolic antioxidants. The powerplay of catechin, epicatechin, and procyanidins break havoc on pro-inflammatory molecules and manages the cholesterol level, reducing the risk of diabetes. Wondering why you should prefer a bar of chocolate over a Sundae? Here’s why. Chocolate contains minerals such as calcium, magnesium, zinc, iron, and copper, which are quintessential to good nutrition.
The equation is simple, good chocolate = good health = good mood.
So basically, women living in parts of the world where chocolate is yet a luxury, all…die of anger and grief?
No. Part of the credit for this whole chocolate worship goes to marketing. Confectionary companies have launched psychological warfare against rational consumers. The love for bourbon, malted milk biscuits, and cocoa is age-old. And companies are making a good profit out of it.
Chocolate over/and sex?
From being a token of love to an instrument of ecstasy, chocolate has been given many forms over the years. Shapeshifting its way through the ego-centric market. It is often marketed as a way to get rid of negative emotions, stress, and anxiety. Although part of it is all true and scientific, the rest is undoubtedly make-belief.
And…the black sheep: The no-cocoa girl
We are made to believe that chocolate serves as an instrument of love. Before getting down on one knee, the guy always makes sure his list of flowers, chocolate and champagne are all checked. Even if she hates chocolate, she is forced to give a toothy grin the moment he gives her a bar of Cadbury. Not to mention the gaping ‘Haa-a-a-ws’ from peers when you are the only one in the group who says no to chocolate.
Women, wine and whiskey
Moving on to the topic of wine, women, and whiskey. Found a girl as smooth as Jack Daniel’s? Next comes the predicament of the century. Does she or does she not? When it comes to women and alcohol men, over decades, have been needlessly curious. A tall glass of Dimple Pinch always fascinates her. What comes to your mind when we say ‘women’ and ‘drinking’. Young lasses, barely able to stand on their feet, clutching beer bottles have served as a muse to many a philosophers, artists and movie makers. But research says otherwise. The average female boozer is a middle-aged lady belonging to the middle strata of the society, while teen girls are joining the league of liquor virgins.
The champagne trick and other cliches :
Booming liquor business, just like chocolate is a brainchild of business tycoons. Although the effects are undeniable, surveys give us two reasons for drinking. Social and Psychological. Social drinkers are often driven by an urge to drink rather than a need. It is often considered classy and a symbol of refinement. The finer the wine, better the man. A drink virgin? Not acceptable! It’s difficult to precisely point the time in history that gave birth to these funny notions, but seriously let’s give all of this a break.
The best way to a woman’s heart is through her feelings, emotions, and sentiments. Winning her over with honesty and love is far easier than spoiling her with chocolates and a good Sex-on-the-beach. Pamper her with crazy cruises, bottles of bubbles and personalized chocolates and c4 pre workout 60 servings but let’s not forget people women are intellectual beings and highly sapiosexual. Want to stay popular in the women and the chocolate world?
As promised the secret ingredient to the secret soup.
Close your eyes and repeat
Jessica is a blogger who loves to write in different verticals. She co-authored Supercharge Organic Traffic: A popular course focusing on Organic Traffic for E-commerce. Her hobbies are traveling and reading.