When it comes to the ranking factors on search engines, crawl errors are one of the significant ones. If you leave them unattended or undetected, you’ll end up making your website invisible to the target market. Take the instance of an ISP like Xfinity. If AT&T customer service has significant errors and is not reachable at most of the times, the customers will lose interest and trust. Same is the case with crawl errors. If you don’t monitor them and get rid of them, you’ll lose your customers/audience too. When you are ready to rectify any crawling errors, the first thing that you need to take care of is Google Search Console. You need to start monitoring it frequently. Let’s discuss it further.
An Intro to Google Search Console
Google search console is designed for the convenience of the users. It allows users to see the websites as Google views them. Most of the people are already familiar with it but if you are not, it’s high time you should acquaint yourself with it. This tool is FREE, simple, easy-to-use, and valuable. You just have to follow two simple steps:
• Go to https://www.google.com/webmasters/tools/home. Sign in with your existing account or create a new one
• Add your application or website to your console
At first, it will consume some time to populate the data. So, it’s good to check back for updates often.
The Dashboard on Search Console
After logging in to your Search Console, you get access to the main dashboard. Now you can easily monitor your website’s overall status. This includes search analytics data, crawl errors, sitemaps, and so on. If you further drill down, you’ll be able to review specific information relevant to all the aforementioned categories.
• You can view all the structured data under the ‘Search Appearance’ category. You can also view accelerated mobile pages, rich cards, and a lot more in this section
• In ‘Search Traffic’ section, you will be able to find all your data related to clicks, internal and external links, impressions, mobile usability, and much more
• In ‘Google Index’, you get information related to indexed, removed, and blocked URLs
• In ‘Crawl Section’, you get all the data related to URL errors, crawl errors, crawl status, and other things. This section is particularly important because if Google is encountering trouble finding your site, or a particular page on your website, searchers will not be able to find them too. Hence, your top priority is going to be sorting and dealing with crawl and URL issues
Let’s understand the term crawling. When a search engine evaluates the relevancy of a site, it visits every page on your site in order to determine its ranking. This process is crawling. When you encounter a crawl error, it indicates that Google or some other search engine is unable to reach the intended page/destination by using one or multiple URLs on your website. The reasons for crawl errors could be multiple. But the types are just two and they are as follows:
URL Errors: In a URL error, a particular URL can’t be reached.
Site Errors: When you encounter a site error, it indicates that the entire website can’t be reached. Both site and URL errors can be permanent or temporary.
Common Issues which Cause Crawl Errors
• Server Error: It is often related to high traffic or slow loading time
• DNS Error: It is typically a temporary issue
• External Link Errors: Usually happen when you type an incorrect URL
• Internal Link Errors: Usually occur when you erase an internal URL
• Malware Errors
Some of these errors are easier to fix. But if they are very complex, you will have to take help from a professional developer.
Fixing the Crawl Errors
You should know that if your site is full of any sort of crawl errors, the Google bots won’t be able to successfully crawl your website. This is not good for the visibility of your site. You should check crawl errors frequently and fix them. Here are some convenient suggestions to fix your site’s crawl errors:
• It can be a helpful approach to replace external links, which are not working with the working links
• Update all the invalid URLs with valid and correct ones
• Maintain high-security subscriptions. This will prevent malware attacks
Now, it is for you to decide whether you can fix the crawl errors yourself or you need to hire professional help. It also depends on the complexity of the issue at hand. Just like when you can’t fix your AT&T internet speed lags or some glitch, you get in touch with Charter Spectrum customer support. Then they decide whether the issue can be resolved via telephonic instructions or they need to send help.