If you don’t already have a website/blog for your business, you are way behind your competition and should act immediately. By taking your business online you can reach out to a wider scope of the audience. The best practices for taking the business online talk about much more than just hosting a common website. Ideally, a business should leverage the SEO, SEM, PPC, etc. strategies to avail the complete benefits of the online world.
A reliable agency can help you with all the above-mentioned strategies. However, in case you already have the rest of the processes set up, you can go with a dedicated PPC agency to help you with the PPC services. Here are 8 characteristics that you should look for in a PPC agency before hiring it.
1. Ability to Put PPC Campaigns on Multiple Platforms
Research shows that over 90% of the worldwide searches happen on Google. (Source) So, you need a PPC agency that can help you harness the full potential of the Google search engine trends in the right way. However, the agency should not pay an exclusive focus on the Google search results.
In the digital marketing landscape, especially for the B2B markets, 10% is a big number for the total market share. You cannot afford to lose that. So, you need an agency that can place effective PPC ads on other search engines like Bing, Yahoo, Baidu, etc. too. This will help you capture a better overall market share across the globe.
2. Availability of a Dedicated Account Manager
Large organizations cannot afford to experiment with a smaller PPC agency. They need a 100% focus on their PPC efforts. Some of the top organizations invest millions of dollars into PPC advertising every year. They need a dedicated account manager who can be held responsible for handling their PPC efforts.
The best PPC agency should provide you with a dedicated account manager who will take care of your complete PPC campaigns. You might not always need a dedicated account manager, however, having one is always helpful since you get one point of contact at the agency. This helps you streamline the overall efforts for PPC campaigns by a major factor.
3. SEO and Keyword-Research Services for PPC
Your PPC ads are as good as the keywords they use. Without the right amount and quality of keywords, the PPC campaigns will fail miserably. The top PPC campaign management agencies have a dedicated research team that can help the clients pick and choose the best keywords. This team can perform their due-diligence on the selection of the top-performing keywords.
Having a dedicated keyword-research analyst helps the agency focus on the other aspects of the PPC ads. Ideally, the same agency that manages your PPC ads should give you the landing page design service. Since both these practices are heavily correlated, a single source of truth for both of them can streamline the digital marketing efforts to a major extent.
4. Content Development Services for PPC Ad Creation
The top PPC agencies provide a one-stop solution to all your PPC ad creation needs. Ideally, they will have the necessary resources to develop engaging content for your ad. Without the right type of promotional content, your ad will get lost amongst the thousand other ads on the search engine.
The content development team can leverage its knowledge of trends in your industry. The team will strive hard to understand your requirements as well as the needs of your end customers to create the content. With an extremely precise focus, the content developers will latch on to the psyche of your end customers and figure out what attracts them the most.
5. ROI-Driven Strategies for Campaign Design
PPC ads have one job, right. They just need to bring more traffic to your website. Wrong! A wholesome PPC ad does more than just increase your visitor count stats. Instead, it can help you filter the audience and bring sales-ready leads for your sales team.
The best PPC agencies focus on ROI-driven strategies that help you increase the conversion rate for your audience. How do they do it? Market research. The ad campaign designers understand the key requirements of the end customers to develop a strategy that brings the most exciting opportunities aka, the hot leads to your business’s doorstep.
6. A Great Portfolio Filled with Statistics and Figures
PPC agencies that have a good amount of experience in the field will have a strong portfolio to back up their claim of excellence. If you are spending a considerable amount of money on the PPC campaigns, you need to make sure that you hire the best in the business.
Make sure that you check out the previous projects and portfolio of the agency that you hire. Ask the agency to produce the statistics of each campaign and compare them with the industry’s standards. When you do this, you effectively raise your standards for hiring the agency. It is not necessary that a visually appealing and attractive ad campaign produces the desired results. So, focus on the numbers, because they never lie.
7. Out-Of-The-Box Thinking Capabilities
Think about it. How will your ad campaign differ from the millions of other campaigns on the internet? How do you make the most out of your campaign? The answer lies in thinking out of the box. With a creative and solution-based approach, you can truly revolutionize your entire ad campaign.
An agency that has a good track record of taking the road less travelled will help you achieve the necessary results in a shorter period.
8. Transparency, Loyalty and Experience
It goes without saying that transparency and loyalty are important in a business partnership. The best agency will keep you up to date with the latest happenings on your ad campaigns.
It is wise to choose an agency that listens intently to your needs to provide a customized solution. With the right filtration process, using these 8 tips, you can choose the best PPC agency for your business today!