When trying to make the biggest impact on social media it’s key to know who is following you and why. Everybody wants to attract as many followers as possible and expand their audience. But, as you may have already found out, this is easier said than done. While it is true that there is a high demand for content these days, today’s content consumers are very selective when it comes to the content they choose to enjoy. Time is short and valuable for each of us, so if a piece of content doesn’t manage to win us over in the first few seconds then we choose not to invest our energy and time in discovering more.
Know your Audience
First of all and above everything else you need to know who is following you and to get to know your audience. It is impossible to come up with interesting and engaging content if you don’t know who you’re targeting. And this should go beyond knowing the age group of your audience. You should invest a good amount of effort and time into finding as many details as possible about your audience and followers. Find out where they live, what they’re interested in, what they like or dislike, and other pieces of information. Getting as much information as possible will help you create relevant content which will allow your audience to find it easy to relate to.
Create Engaging Content
Once you’ve put the time in and done the proper search it’s time to create great content. Weather you’re looking to boost your popularity on Instagram or if you’re looking to sell products or services, having high quality content is key to tapping into your audience and getting interaction. Think outside the box and provide content that is current and and engaging with your audience. Ask them questions and encourage them to use social media help spread the word. If you’re trying to promote a product, then provide interesting content related to the product. You’ll be much more successful showing a demonstration of a product rather than to actually describe the product or service.
Try Telling a Story
If you choose to use the power of storytelling, especially on social media, you will enjoy unexpected success. Whatever your goal may be, come up with an interesting story and you will have what it takes to capture the attention of your audience. If it’s Instagram that you’re interested in, you can post stories and people can view Instagram stories online at their leasure.
Apply all the pieces of advice mentioned in this article and you will reach your desired goal. It is really not that difficult to increase the numbers of followers on Instagram and other social media network if you adopt the right strategy. Use the demand for content in your favor, but know your audience and who’s following you first, so you’ll know what to deliver each time.
Dave Tate as a business analyst as a large healthcare company. In his spare time he enjoys going on hikes and spending time with his friends and family. His current project is http://coolindeed.com.