Many years ago that companies are hearing from Internet experts, it is advisable to develop a corporate blog like this sofa repair in Dubai brand is maintaining, but do companies really see and value the real use of creating and maintaining a blog?
We have the vision that a blog makes more sense if it is developed by a person who, due to some personal or professional concern, wants to disclose certain content, whatever the topic, it seems that it is something more related to leisure than to the deal. Most companies, or do not see it clearly and, therefore, do not have any blog, or they have it but they do not know very well either because and that really contributes to them.
What is very logical for any businessman or marketing director is the need to appear and gain visibility in Google. Well, now the blog has gone on to take a special and essential role in any positioning approach in Google and online marketing strategies that seek to enhance the presence and visibility in general of a project on the Web.
Why is a blog essential for the new SEO?
The Web Content Creation Strategy :
For Google, content is king, everything happens to generate quality content, which is useful and valued by the user. Google seeks user satisfaction and the user looks for quality content, so if we provide such content, Google will assess it in the form of improved positioning.
As in a static commercial website, the generation of content is limited, it is essential to develop a blog, along with a correct strategy for generating relevant content. To generate this type of content, it is necessary to consider what can be interesting to a potential client and develop specific content that responds to their possible concerns.
A Blog is Indexed Very Well in the Search Engines:
As for Google the content is the King and the Blog is, by definition, a space that is related to the generation of content, any platform that is directly linked to the Blog concept, will be valued by Google ( advisable to use WordPress ).
Google treats and indexes very well the contents of a blog, but it is about indexing and positioning that tend to be in the short and medium term, that is, with more than likely volatility, that is why it is necessary to generate new content on a regular basis ( see How is new content generated for SEO? )
Power the SEO of the Web:
So far, we have commented that the blog is a very useful tool for positioning, but the positioning of the blog, and then what about the web, where do I sell and what do I really want to position?