Are you planning to promote your business using illuminated signs? Well it is one of the best ways to promote your store, office or restaurant when you are located in a busy place. In fact almost all major businesses are using illuminated signs in Adelaide these days given the kind of visibility and branding advantage they offer. However to gain maximum visibility you need to keep in mind some of the fundamental factors that define the success of LED illuminated signs. So here we take a look at some of the things you need to remember while choosing illuminated signs in Adelaide.
Use of Creative Elements – There are several elements that make a sign. These include your brand name; the logo and any other graphic that you plan to make use of while designing signs. It goes without saying that your Signwriter needs to make creative use of different elements in your design. Even the choice of font can make a world of difference to your sign. Fonts must be apt with your businesses’ idea, its target audience and the values it stands for. Similarly you need to choose colours that define your business.
Size of Illuminated Signs – Since everybody else around you would also be making use of LED illuminated signs you need to be very particular about the size of these signs. Conventional wisdom would suggest you that bigger signs attract more attention and hence you must go for bigger ones amidst competition. At the same time the signs should be proportional to your store’s front facade or windows if you are planning to place them at street level. Avoid ordering for a size that becomes an eyesore.
Sign Placement – Are you planning to install the signs in the street level of your store or do you wish to install several feet above the ground to attract eyeballs from a distance? Where the sign is placed also affects how it would be designed. For instance signs that have direct eye contact with your potential customers from a short distance allow you to market your business and highlight USPs for your brand with intricate graphic work. On the other hand signs that are placed at the top are meant to attract people from a distance and hence they need big and bold design elements.
Cost Factor – LED illuminated signs are expensive especially when you choose large sized signs. The amount you spend on the signs should be justifiable to the return on investment. If the cost of installing large signs hurts your bottom-line it would be wiser to go for smaller ones that are palatable in terms of your marketing budget.
Whether it is illuminated signs or custom wallpaper in Adelaide they add to your brand equity and create more scope for success. It is important for you to choose the best agencies that have experience in designing and making illuminated signs in Adelaide. A professional can take your signs or idea to the next level with these signs and help you with your success.
About Author: David Johnson has been behind several illuminated signs in Adelaide and also being designing custom wallpapers in Adelaide for many years. He writes on these topics on a regular basis.