Social may be trending, however search still paying the bills. Recent research shows that organic search drives 51% of all visitors to both B2B and B2C websites whereas paid-search drives 10%.
Overall 89% of customers start their buying process with a search engine. The question then arises, how can marketers get the most out of search? We have listed some stats and facts about search engine optimization which will provide guidance on how organic search works and bring fantastic results for businesses worldwide.
1. 75% of SEO is Off-Page and 25% is On-Page:
Generally, there are 2 primary aspects to improving your SEO. One is making your content relevant for the keyword people have been searching for and the other one is attracting links. These elements are known as off-page (on other person’s website) and on-page (your website). It is important to increase the relevancy of your content by including keywords you have been wanting to rank for and adding them to important areas of your page. Creating content that others want to link to is also very important.
2. After content, page titles are the most important on-page element:
It is imperative to have a targeted page title because an ineffective page title can drastically impact your website. Your page title is something that shows on Google when people search. It’s vital to include the keywords in H1 text, alt tags and paragraph text on the page.
3. Get Creative:
One of the top challenges in organic SEO link building are keyword research and link building. In order to increase the ranking of your website, try to use a web presence optimization approach to gain high-quality links from industry influencers and online publications. This will take some time but easy to get links no longer bear much value.
4. Meta Descriptions under 155 Characters Increase CTR:
A tempting Meta description can increase clicks even if it does not influence your website rank in the search engine results. Write unique Meta descriptions on each Web page and it would subsequently attract links depending upon the searcher’s interests. There is a 155 character limit for Meta descriptions so keep it within Google’s rules.
5. Google+ Is The Highest Correlated Social Factor For SEO Ranking:
Since social media has become a key form of communication, search engines have already started to factor your social network into the results you see. Content has a social connection to you in social search and social connection means someone you are linked to via Facebook, Twitter or any other major social network. If people share, like or +1 your content on Google+, it will likely to show up for other searchers.
Post by post, your website will begin to gain much needed visibility. Keep these facts in mind and gradually you will see fruitful results in the form of increased traffic, increased rank, and more sales.
Adam Coomes is the founder of Salt Rank . Adam and the Salt Rank team has helped many small businesses achieve success by providing a marketing service that gets results.Adam was named as one of Bloomberg Business Week’s “Best Young Tech Entrepreneurs” and a “Top 20 In Their Twenties” by Ingram’s Magazine.