There are over 5 million videos being watched every single day on Youtube. Additionally more than 500 million hours of videos are watched on YouTube each day [Source]. Your potential customers are on Youtube and if your business is not you ought to be. In this article we discuss tips that will help to improve your Youtube channel.
1. Clean Your channel
Remove outdated and poor quality content. This bad content can do more damage than good reflecting on your brand.
2. Publish Only Quality Videos.
YouTube has a lot of low-quality videos. But this is not a reason to lower the bar. To constantly attract subscribers, offer them high quality content with a goal to publish the best in your industry. This will help separate you from the thousands of other channels out there competing against you.
3. Conduct Research
Analyze videos of competitors pay special attention to their most successful content. Try to reverse engineer so you can find out what they did right and incorporate that to make your videos better. Use a tool like buzzsumo to find trending topics based on social engagement..
4. Plan in Advance
Posting 4 new videos in a week and not having anything to publish for the next month does not establish consistency. Plan in advance and schedule when you want to publish and use tools like Hootsuite to get this done.
5. Get Suitable Equipment
You’d be surprised, but for professional shooting, you don’t need an expensive camera. Modern smartphones will work just fine. What you really need is a simple background, studio lighting, and a tripod. Even basic equipment will make your appear like a professional.
6. Make The First 10 Seconds Count
Did you know that as many as 20% of viewers turn off the video in the first 10 seconds? Studies reveal that marketers have just 10 seconds to grab an audience and call them to action. After these 10 seconds, the engagement drops off significantly. Forget the simple intro, include the most interesting part in this time and try to evoke an emotion in the audience.
7. Create Exciting Trailers
YouTube has an amazing feature – channel trailer. This is a short video that automatically plays for all channel visitors. A quality trailer helps attract new subscribers. To do this, it must be short (30-60 seconds), relevant and informative. Tell viewers why they should subscribe to you, use a call to action. For example, SoulPancake has a great trailer, it really motivates to subscribe.
8. Shoot Videos No Longer Than 5 minutes
If your videos last 30-60 minutes due to the complexity of the industry they may not be suitable for YouTube. Regardless of the complexity of the product, your videos should not exceed 5 minutes. Why? A lot of research confirms that user attention is shorter. According to HubSpot, the ideal length for a YouTube video is 2 minutes.
9. Combine Videos Into Playlists
Do you have a video related to a common theme? Combine them into a playlist. This will allow viewers to easily continue watching and eliminate the need to search for videos manually. Thanks to playlists, visitors will spend more time on your channel and will discover a sea of useful content. BuzzFeed Tasty, for example does an excellent job with organizing videos.
10. Add a CTA in Your Video
Create compelling calls to action and use them in the video. YouTube offers simple functionality to add CTA directly to videos. One option is called finish sale. With it, you can encourage viewers to subscribe, go on to watch the next video, or visit your website. The screensaver can last 5-20 seconds and be placed on video no shorter than 25 seconds.
11. Create Previews with People
Previews should be as attractive as possible to entice people to click on your video. One tip is to choose a preview photo of a smiling person like they would be smiling if they used your product and had a great experience. People respond best to other people.
12. Allocate a Budget for Paid Ads
One of the effective ways to attract subscribers is paid promotion. Allocate a budget for paid ads on Youtube. YouTube offers many ads formats: banners, pop-ups, video ads, sponsor cards, etc. In addition, on this platform, you can use all the possibilities of targeting, choosing the audience by interests and demographic data.
13. Promote the Channel in Online Communities
This can be Facebook groups or other social networks like Reddit. If your videos are relevant and helpful to the community, feel free to share them. The main thing is that your content is valuable and helps to solve problems. Appropriate promotion in communities will help you attract many new subscribers and fans of the brand.
14. Motivate to subscribe
People love free stuff. Offer them a gift (or the opportunity to win a gift) for a subscription. Run a cross-channel contest. Suggest users win a valuable prize for a follow on Instagram and a comment and a subscription to the YouTube channel. This proven approach in a short time will provide you with many new subscribers.
15. Optimize for Youtube Search & Organic Search
Make sure your videos are optimized for Youtube search as well as organic search. To get them in good SEO form, use the following tips:
● Include keywords at the beginning of the title.
● Maximize the description space, Youtube allows for 8,000 characters.
● Optimize the description. You should not saturate it with keywords instead try to make it sound natural with a 1% keyword density.
● Use Meta tags to include relevant keywords in the video.
16. Post Regular Content
Posting regular content gives you better chances at more business. Visitors value new content and in return become loyal fans of your brand. New content improves rankings because when a video is published on Youtube it pings Google letting them know.
17. Create Viral Content
It is not uncommon for a little-known or even a newly-created channel to become popular in a matter of days, due to a single video clip that went viral on the Internet and social media. Some people get lucky and create viral content on accident others work hard for it. A skilled internet marketing consultant can help you create viral content for your business.
18. Collaboration with Other Influencers
Bloggers with millions subscribers often overlap. Especially if the subject is similar. Therefore, by shooting videos with other popular content makers, you can “exchange” subscribers by posting links to your colleague’s blog in the description. If the material presented is really interesting, people will follow the link and, if interested, will become subscribers.
These tips actually work and if incorporated into your marketing strategy will help grow your YouTube channel.
Lorenzo Gutierrez is an entrepreneur at heart he started his first digital marketing agency over 6 years ago. He has held corporate jobs but currently works for himself consulting businesses on digital marketing. Lorenzo loves coffee, pizza and the beach. Connect with him on LinkedIn.