Are you a small business owner? Then, pull out the thought that only large-scale business needs to consider holiday promotions.
You must learn to value your business.
Does the size of the business matter? Well, it does not!
It is all about having a good website and focusing on promotion.
So, my friends, how can you make the holidays count?
How can you promote your small business website during the holidays?
Of course, most holidays like Cyber Monday, Black Friday are gone, yet there is more to come like New Year’s Eve and much more.
Thus, here are 10 tips to get the best out of your website!
1. Plan your Promotion Dates
You must have a holiday calendar. As a small business owner, you have to be considerate in planning. No plans mean no gain because it is all about preparation.
There are different seasonal holidays, thus, get to know more about the holidays and prepare a calendar by mentioning the relevant dates.
You and your team have to put in a lot of time and effort to plan the calendar as it decides the success of your promotion.
Everyone needs to enjoy holidays including your team so plan.
To know more about marketing calendar spend some time on this: https://www.socialmediatoday.com/news/social-media-holiday-calendar-for-2018-infographic/514235/
2. Consider your holiday budget
To get things right, you need to set a proper holiday budget.
If you already have a budget, cool! You have to think about the amount that you are planning to allocate for a holiday promotion.
If you don’t have a budget, then, think about the paid promotions and the amount.
If you work extremely hard you can hope for organic results, even then, you have to think about the giveaways and other offerings that you are going to offer to your viewers.
www.Aliexpress.com is an example of a holiday promotion.
3. Offer Gifts
Another great way to attract customers or readers is by offering gifts.
It shows that you not only offer deals but also celebrate with your customers.
Make it count even it is a small gift offer.
4. Make Videos
Nothing can be worthier than making videos to promote your website.
Promotional videos have the power to grab the right audience.
There is excellent video editing software that you can use to create your video at an affordable rate or free of charge.
Share it as much as you can to make a successful holiday promotion.
By reading this post- https://www.animatron.com/blog/how-to-use-video-for-your-ho-ho-holiday-marketing-campaign/ you can gain clarity on video making.
5. Active Social Media Presence
To promote your website for holidays, you must not give holidays to your social media accounts. You heard it right!
This is the high time to concentrate more on social media presence. You need to inform your customers about the next holiday and make them excited about it.
Keep your social media accounts active, attractive, and advantageous.
6. Send Personal Note
How to send a personal note? Even though you are a small scale business owner, it is not easy.
Well, have you forgotten the forever green marketing technique? Email marketing is another way to promote your website during holidays.
Send an email with a personal note, so your customers feel the belonging.
Make it the chance to thank them for supporting.
CTA (call to action) is the crucial point, so don’t forget!
7. Do Revisions
Nothing is better than learning from your history.
Similarly, you must do the revisions on last year’s holiday promotions.
Get ideas and evaluate them, so you will understand what went wrong and what became successful.
For example, you can find the high traffic time on your website by doing revisions on last year’s details on seasonal promotions. It is going to be a great tip!
8. Amend your Goals
Of course, you must do revisions on last year’s data. But, that doesn’t mean you need to stick to old goals.
You must always look for better goals. Try to check whether your goals are up-to-date.
Take this opportunity to amend your goals and review the mistakes.
End of the year is the best time to look back and check your productivity.
Also, you can work on enhancing productivity as you still have time.
9. Holiday Decorations
Another tip to promote your website on holidays is by doing holiday decoration. You must make sure to decorate your site in a fresh, active, and in an exciting way.
Most important is the home page design. It should have high engagement and user experience.
You must not overdo because it may shoo away customers.
Factors such as in-text pictures, page headers, personalized messages, holiday newsletter, and holiday celebration of the team must be included.
Don’t scare your existing customers by decorating your site. Hence, keep it simple.
10. Keep them Informed
Your customer matters. They must be notified.
For the customers who have signed up, make sure to send emails with up-to-date information.
Inform them the seasonal sales, discounts, offers, specials, and all the other perks available during the holiday.
You can mention the shipping dates and offer ending dates and so on.
Mentioning the offer ending dates is essential for a holiday promotion.
You must not overlook your customers, thus, keep them informed about the promotions and dates.
This site informs its customers about the offer dues, so you must follow this to make your seasonal promotion a success. Make sure to keep your customers informed.
Until the Next Post
By utilizing 10 tips you can promote your small business website during the holidays, these tips have the power to create positive results. Try them and let me know how it helped!
That being said, nothing is possible unless you go for it!
Have I missed any great tips that you know of? If yes, make sure to mention in the comment section. I’d love to know about it.
Ayushi Choudhary is a Jr. Content writer working with Ranking by SEO. In her corporate life she write many blogs and articles on SEO, Link building, SMO and many more.