Consumers today are progressively depending on online reviews to make choices when it comes to the goods and services they pay for. Highly reviewed business are always getting more sales and more customers than a business with poor ratings or no ratings. Today’s consumers rely on different review sites to determine if they should use your products or services. It’s significant that you keep up with your online presence on the different review sites, and always respond to your reviews to show that you really care about your customers and business which looks good to any potential customer.
So why are online reviews so vital to your business’s success?
Reviews show that your business is trustworthy
With all the scams and fake products that are out there today, consumers want to be sure that your business is legit and trustworthy. They want to know if it’s safe to spend their money with you. When looking up a business online, many consumers see the reviews and choose the place with the highest ratings simply because it shows trustworthiness and value for what they are spending.
Reviews help your business with the problems it is facing
If you are not getting enough customers or sales, or if you noticed that your sales are declining, the first thing you should look at is your online reputation. Most consumers that leave reviews online provide advice to the business and give detailed reviews. For instance, if your business’s customer service is bad, consumers will let you know by leaving reviews online and you can work on fixing your customer service.
Reviews are essential for consumer’s decision making
Many consumers read your positive and negative reviews and make their decisions based on what they specifically need and want from your products and services. For example, if a customer is specifically looking for a place with good customer service and find that you have a 5-star product, but your customer service ratings are low, they will likely choose another company with better customer service and maybe a 4-star product.
Reviews give you online presence and exposure
Today’s consumers search online for anything they need. If your business does not have reviews, your business may not show on the list of businesses that a potential customer is searching. The more reviews you have, the more likely you are seen.
Reviews allow you to defend your business
All review sites allow business owners to reply to their reviewer. If you get a negative review, always reply. If it’s something that you can’t defend, assure the consumer that it’s being fixed or changed. You replying to consumer reviews show that you care about your business and customers; therefore, you will get more customers and you can work on fixing your business to avoid another negative review for the same reason.
Reviews have a big impact on sales
A study by Harvard Business School concluded that positive online reviews give you more sales. Brands that are highly reviewed by consumers always do better than brands with poor reviews or no reviews. In addition, the study found that even a one-star improvement on Yelp increased sales by 9% in the short term. The study found that over 88% of consumers look at online reviews and base their decision based on your business’s online reputation.
Online reviews help you grow your company
When you encourage customers to leave a review, you will encourage them to come back and recommend you to others. It’s significant that your online presence goes beyond Google reviews. You should recommend that your customers leave reviews on Google, Yelp, Trip Advisor, Four Square, and other external websites.
About Matt Mascarenas
As a copywriter for legitlocal.com, Matt spends time finding ways of improving customer and brand relationships throughout the entire lifetime of a product. He helps develop strategies that businesses can implement immediately for real-time results.