As mentioned earlier, local SEO increases the company’s visibility to potential customers in a defined geographical area. And this visibility will have even more impact since, in 2017, Google has decided to focus even more on relocation, facilitating consumer research.
Local SEO is a very actual form of marketing, as customers become aware of the products or services that are put forward just when they need them.
Local SEO boosts sales. Indeed, according to the statistics, as soon as users have located companies that offer products that meet their needs in the perimeters of their choice, 80% of them concertize their research by making purchases in the next hours.
At a time when newspapers and paper media, in general, are losing ground, consumers to find what they need are systematically turning to online directories. Which gives the advantage to companies that have a good local SEO compared to those who do not use it.
Since always, word of mouth is very effective to make known a company. Positive reviews and comments from customers will have a positive impact on sales and the reputation of the company.
Generally, search engines provide companies with a good place in the results free of charge, provided local listings are good. So it is a very interesting and beneficial way to drain new customers without paying anything.
The local SEO technique does not make the existence of a website essential, which is a significant advantage for very small companies that prefer to focus on their activities rather than worry about the management of the website while enjoying the benefits of geo-location.
What Kinds of Businesses Need Local SEO
Small and medium-sized businesses that target customers in distinct geographic areas are the ones who need local SEO the most. Indeed, this referencing makes available to potential customers maps with the locations and contact details of these companies. Companies that offer local services such as medical offices, emergencies, car parks, bakeries, florists, small restaurants, real estate agencies, and hairdressing salons. This is a non-exhaustive list of companies that are better at locating customers quickly to differentiate themselves from those offering the same services or products in a specific area.
Renowned hotels and restaurants can also benefit from local SEO. Indeed, they need this form of marketing to generate customers or contacts that do not necessarily come from the region or even the country where they are located. With a good local SEO, they can help customers who come from the other end of the earth.
Some factors of positioning in the first places of Google during the local referencing
Although as mentioned above, Google proceeds in 2017 to optimize the location, here are the factors that this search engine takes into account to hope to appear in the good places of its results.
The presence in directories with high notoriety but also in some less known and free of the region where the company is located.
Reliable information. To ensure that the information that Google makes available to its users is reliable and serious, this engine will compare it with those contained in major online directories such as Yelp, 118 218, Foursquare and of course Yellow Pages.
Relevant text and keywords the text should contain enough powerful keywords and written in impeccable French and pleasant to read. Note that keywords are words that users might use when searching.
The opinions of consumers. For the sake of quality, Google is very aware of the opinions of users before assigning a good positioning in the local SEO. Any negative opinions must be taken into account to improve the services or products offered.
Global SEO and social media. The site and social media must attract the attention of users. They will have a positive impact on local SEO.