“Good web design is about the character of the content, not the character of the designer.” -Jeffrey Zeldman
How your business website looks would greatly contribute to the traffic of prospective customers visiting your site. At other times, it may even significantly impact your conversion—and yet you find yourself overlooking and neglecting it.
Sure, business websites may seem like an online extension to your physical business—an intangible aspect only worth glossing over. But what you fail to factor is that your website is the online equivalent to your physical business. In a sense, how you manage and present it significantly contributes to the kind of impression you convey to your potential customers and audiences. In this regard, you ought to make more seamless and functional business websites that are not only flashy and eye-catching, but professional and easy enough to use that your customers would want to keep coming back. After all, digital marketing in the Philippines or wherever in the world would go hand-in-hand with good web design. Unfortunately, designing websites can be a bit of a challenge and creating a design that boosts conversions and generates revenue is even harder. Websites, in order to be successful, needs to look good and be profitable.
Unfortunately, most business owners make the mistake of focusing on a design that looks too good without any regard for maximizing their conversion rates. There are quite a lot of mistakes and although they are subtle, they can be quite damaging to your business. In any case, you might want to take a look at what these design mistakes are to see if you are committing any of them yourself:
1.) No Responsive Design
A responsive design is integral in creating a website. In fact, it has been listed as the most important feature for a website. After all, what good is a website if it cannot do what it is meant to do? Moreover, a clunky design would only frustrate your visitors and audiences. You need to ensure that your design is not only responsive on desktop, but to everyone regardless of what device they might be using. Today, only a small percentage of users access websites on the desktop and a staggering majority do so with their phones. Make of that what you will, but it definitely means you need to have a website that is seamless across all device platforms.
2.) Flashy Design
While flashy website designs look attractive from the get-go, having them too busy can be detrimental to your traffic. A successful website hinges upon its ability to market itself online—and not on how flashy its animation looks. In this regard, your design should not only be about how you can usher visitors and users there, but also in getting them to the places they need to be in once they reach your homepage. Another thing worth noting is that flashy websites rarely look good on mobile phones or even on tablets as the latter do not have the same interface as desktops do. Take note: Your visitor probably knows what they want when they visit your website—regardless of how flashy it looks. However, if they cannot figure out what to do next within the next five seconds, the problem might be with the design and you might need to fine tune and tweak a few things in your website.
3.) No Clear Objective
Once your visitors have landed in your website, what do you want them to do? Do you want them to know more about your business or industry? Would you want them to buy your products? Subscribe to you or contact you? You need to explicit in what you want to convey to your visitors. In this regard, telling them what the next step and when it is would be recommended and ideal. Pepper your website with content that tells your visitors what is in it for them and then direct them to where they should go to next.