It’s a popular belief that the more features an SEO tool have, the higher will be the price.
While this may stand true to a certain extent, but there are still hundreds of free and freemium tools that you can utilize for optimization purpose – and for advanced features, you can choose to upgrade too.
We have listed 10 free SEO tools (most offer additional features when you upgrade to a paid version) that you can consider to amp up your Google ranking and other search engines’ results pages:
#1: Google Page Insights
Here you have to enter your site or blog’s URL, then click the “analyze” button and the tool will analyze the speed and overall user experience (UX) of your site and provide a score. Your aim is getting a green score, which is roughly 85 above for both mobile and desktop.
If your site speed scores turn up red, orange or both, you have to fix it. How? No problem. This tool outlines the required fixes, from the optimizing images to leveraging browser caching considerably. Below the speed-related details, you will find the UX score, which is the “rules” that your site is incorporating properly.
#2: Mobile Friendly Test
Here you have to begin by entering the URL of the site that you wish to test and then click the “run test” button. In a matter of seconds, you will know if your website is mobile-friendly or not.
Even if it is, the tool will give you suggestions about various ways on how to further optimize your website for mobile devices. Some important suggestions might be using legible font sizes, sizing content to the viewport and sizing tap targets appropriately.
ClickFlow is a tool which was built to help companies in increasing their organic traffic without more backlinks or posting more content. With the help of ClickFlow, companies are able to automatically see which pages on their site have the most potential to grow revenues – such as pages with high impression counts in search but a low click-through rate. With the help of this information, ClickFlow keeps tracks of headline tests to help increase your click-throughs from search terms you already rank for.
#4: Google Search Console’s Submit URL
The Search Console report says that Google adds new sites to our index, and updates existing ones, each time we crawl the web. If you get a new URL, inform us about it here.
Thus, if you have published a new article or blog post, you will have to tell Google about it. Although the search engine announces that it doesn’t always add the submitted URL to its index database, you still need to speed up the crawl process and thus the indexing of your site. The more your URLs are submitted, the better your site’s index status will be.
#5: Keyword Tool
It acts as the free alternative to Google’s Keyword Planner (also free if you have a Google Adwords Account), Keyword Tool offers more than 750 keyword suggestions. The most awesome part is that the tool includes long-tail keywords in the results. You can also select which country to search for keywords, on which platform (Google, YouTube, Amazon, etc.), and in what language too.
Apart from that, you will be able to filter out the negative keywords and sort by keyword suggestions or common questions that use your keyword. Search volume, CPC and AdWords competition will be hidden unless you upgrade to a pro account from $48 to $88 per month. This tool is of great help when you’re searching for those very specific phrases that your audience is using to try and find you. It’s familiar to conducting an incognito Google search, but with more added value.
#6: Open Site Explorer
This tool was created by Moz. Open Site Explorer mainly serves as a link analysis tool. It supports a comprehensive view of a website’s backlink profile and also has page link metrics such as domain authority, page authority, and established links. While checking the inbound links, you can make use of the homepage and determine link sources and types. The displayed results will contain some limitations for free users, though.
#7: Schema Creator
Schemas users get a splendid experience where they are presented with specific details regarding a particular company or organization on search engine results pages (SERPs). With the help of this tool, you will be able to customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
Schema code can be integrated very easily – it can be as simple as copying and pasting. The schema also has a free WordPress plugin version.
If you find this tool useful, another Schema app is available which you can try for free for 14 days. There are various price structures depending on your current needs/business size.
#8: XML Sitemaps Generator
Availability of a sitemap is another method to make a highly indexable website. This tool helps you to create a sitemap for your website with both XML and HTML variants. You only have to type the full HTTP:// address of your website so that the tool can start generating the sitemap.
The results also have the number of pages, broken links, XML file content and the link to the sitemap file. It may pile up to 500 pages for free. If you need to index even more pages, you can simply buy the paid, unlimited version of the tool.
#9: Robots.txt Generator
Before you start indexing, Google bots need to know what they are supposed to be doing on a website. Robots.txt Generator instructs them exactly what to crawl and index among the pages. For example, if the file has included disallowing, it means that the bots won’t be able to visit any pages within that website (and yes, you can always select to disallow certain pages that are irrelevant).
It is amongst the most popular SEO toolboxes. It’s an extension which shows an SEO overview of any given page through a toolbar or SERP overlay. It is also able to show the total number of indexed pages, domain age, social shares, and external links.
This tool’s unique quality lies in its fluidity. Instead of individually checking sites through a standalone tool, you might want to view real-time stats as you browse.
SEOQuake includes a free on-page audit tool so that you will know if there are any errors on your site – and, of course, they do offer tips on how to correct these errors. Once you land on the page, you just need to click the icon on the toolbar area.
These are the ten of the most significant tools that an SEO ought to use. Try starting with the free versions to determine if these are the right tools for your conversion goals and if one or more work well for you, you will always have the option to upgrade to a better plan.
You are bound to find a tool that suits your needs and budget, and once you find one that works well, just stick with it. Whichever tool and plan you select, make sure that you maximize its value.
Implementation and experimentation are probably the most important aspects of a search engine optimization – but all the results and recommendations in the world are of no use if you don’t follow through and execute.