There’s no denying that analytics tools emerged in the early days of the internet age- the time when web developers and coders had more to do than simply hitting the counters to find work. As the web based application continue to evolve, advanced tools and technologies in the analytics domain will also continue to change, offering valuable insights into what audience like and how they interact with websites and apps.
There are numerous tools in the marketplace today to choose from- but, it becomes difficult for developers and enterprises to choose the best one per their needs. Instead of executing a tool based on your needs, enterprises should stay on the lookout for a combination of tools which can provide all information that an enterprise needs.
The cost of the following tools may vary per your needs- but the mentioned analytics tools are quite affordable. Take a look-
Considered good for both intricate and casual analytics, it integrates very easily with various other Google properties and platforms like Search Console, DoubleClick, AdWords, Search Console, etc. Although the absolute free version of the grande dame of analytics tools comes with some limitations, it is considered powerful enough for medium and small-sized enterprises.
Google Analytics works creatively for basic reporting. It lets users access data within few hours of adding or eliminating a property- either an app or a website- and the associated tracking code.
It offers 2 products including Engage and Analyze. While most of the people have been reported as ‘more interested’ in Analyze, some of the insights revealed from Analyze can be addressed leveraging Engage. Kissmetrics, unlike Google Analytics is a premium service, offered at $230 per month- depending on the level of usage, support and features that you require.
- Segment –
It is different than any other tool mentioned here since it only gathers, translates and later store data. You can personalize Segment with your own 3rd-party tools- and the data will be sent to those directly, prepared and ready for analysis.
It might look counterintuitive to execute an analytics tool in your enterprise that just collects data- but it makes it simple to execute it in different properties or switching to other tools. Case in point- if you use Google Analytics but suddenly, want to switch to Kissmetrics, then you will have to update codes first on all properties without Segment and later repeating the entire process if you want to start using Google Analytics again.
- Mixpanel –
Like Google Analytics and Segment, this web analytics tool enables you to analyze as well as track users across numerous apps and websites, focusing on both views and actions. Also, this tools offers real-time and instant data analysis.
Mixpanel connects marketing to analysis. The analysis segment focuses on engagement, drop-offs, retention and tracking. On the other hand, marketing uses, A/B testing, customer profile, notifications and databases from the tool set of analytics. One of the unmatched advantages of this tools include is the retroactive analysis which means that users can always re-analyze the data (historic) using different factors/metrics.
Every business finds value in different tool, therefore, no tool can be favored against the other. While many are very easy to use, some of them are tough- but if you gain extra knowledge, it will help you add value to your organization! Choose wisely!