It is said that the first impression is the last impression. When talking about a company or an organization, a brochure is what creates the first impression. It is the very first mode of communication with the client. An informative and interactive e-brochure highlighting key aspects of the product or service builds a good impression in front of the client. It increases the probability of opting for your product or service. On the other hand, no matter how good your product or service might be, but if your brochure isn’t as good as your product or service, all your efforts will go in vain.
Thus, it is essential to pay special attention to your company’s brochure. It is important to ensure that your e-brochure comprises all those elements that are imperative to entice your target audience. Various digital publishing software programmes in the market come with the array of tools that lets you customize the e-brochure in innumerable ways. In this blog, we will tell you all the important things to consider and incorporate in your e-brochure to make it more interactive, informative and aesthetically appealing.
GIFs and other Visual Elements
Generally speaking, most people find it boring to read long paragraphs. Although there might be instances where the write-up is exceptionally interesting and the reader would love to read it. But, information that is well explained with the visual elements immediately captures the attention of the reader. Thus, incorporating GIFs can be a good way to enhance the visual appeal of your e-brochure. It can capture the attention of the reader and highlight the essence of your content. It’s not about eliminating every single text, even the one which is important. It’s about wisely deciding which things can be better explained through GIF’s, infographics and other visual design elements. Thus, where-ever possible, replace the content with the visual elements.
Brochure Folding Styles
Though a basic thing, yet quite important. We see many folding styles in the paper brochures. Some of the most commonly used styles are Tri-fold, bi-fold, roll fold, double parallel fold, and double open gatefold. With the advancement of digital publishing software programmes, these folding styles can also be incorporated into the e-brochures. The use of these folding styles is completely subjective depending upon the placement of your content and images, as in some brochures it is important to show the pictures first, while in some the text is more important.
Using Pointers and Eye-catchy Headlines
It is said that 55 percent of readers spend less than 15 seconds on a page reading the article that took you much longer time to write it. As mentioned above, it’s a tedious task to read long paragraphs. While many times you might consider eliminating them with the visual elements, it isn’t always possible to do so, as there is much information that is better explained in words. In such a case, it is best to divide your paragraphs with pointers. Pointers along with eye-catchy headlines have two advantages. Firstly, they help you segregate information in a systematic manner. Secondly, they develop the interest of the reader to focus on the individual aspects of your write-up.
Picking up the Right Color
Every color has its own psychology. Each color creates a different impact on the mood. For example, the white color gives the feeling of purity, innocence, cleanliness, sense of space and neutrality. While the black color gives the feeling of authority, power, strength, evil and intelligence. Thus, when designing an e-brochure, it is essential to identify the content’s category and relate it to the right color based on its psychology. For example, if you are designing a Brochure for kids, it is preferable to use dark and vibrant colors like red, blue, pink and green. On the other hand, if you are willing to give your brochure and the product a premium look, then golden and grey colors are advisable.