Google Analytics is a powerful tool that can help you track a whole lot of stats and information related to your website which, in turn, can help you organize a sound digital marketing campaign.
Through Analytics, you’ll figure out the number of people visiting your site, know the most popular pages, the under-performing pages and a few more things related to the same niche.
Here, in this post, we will discuss the different benefits of Google Analytics in brief detail. Let’s take a peek at them without further ado.
- Google Analytics is FREE
You won’t have to pay a dime to access Google Analytics on the internet. It’s a free online tool and can be accessed anywhere anytime you wish to do so.
There’s no need to pay any subscription or annual membership fees as well. You just create an account and off you go with full gusto. You can’t ask for more; can you?
- Analytics shows you how traffic is being directed to your designated website
How many users found out your website on the World Wide Web? Did they find out your website via advertisements, content links or search engines? Or did they land on your site directly from a link? If you want to know these answers, Google Analytics is the way to go.
- Google Analytics helps you track the effectiveness of your social engagements
One of the latest features of Google analytics includes social analytics as a part of their very own analysis tools.
In the current market, the importance of social media can never be ignored. Today, social media has become an integral part of digital marketing. So naturally you would like to know your traffic well that comes via your social media channels. Analytics again comes to your rescue.
Through Google analytics, you’ll be able to track your user data from Twitter, Facebook, Pinterest, Google Plus, Instagram, LinekdIn, Delicious etc. on a single page. This can save you a whole lot of time and effort because you’ll be able to find everything under a single roof. Charming; isn’t it?
So analytics efficiency you want, analytics efficiency you’ll get. Convenience you want, convenience you’ll get. Is there anything more you need?
- Analytics helps you track the mobile browsing impact of your website
The mobile internet has gained much priority these days over a regular broadband wired connection.
More and more people are using their mobile devices to get on to the internet either though mobile data or through WiFi. Thus, optimizing website for convenient mobile access has ceased to become a luxury anymore; in fact, currently it has become a part of the necessity.
If you don’t have a mobile-friendly website, the advice is to go for it without further ado. You might be missing out on a huge chunk of mobile traffic which could’ve had a severely positive impact on your business revenues.
Google Analytics can easily help you track the impact of mobile users on your online business. So that part of the job is more or less covered. You will be able to know the pages that get the maximum views on mobile devices, know the type of mobile devices that your visitors use and a host of other information lying in the same bracket.
Such information can really help you frame your marketing strategies in a more effective manner.
- Google Analytics helps you detect your website bounce rate
A bounce rate is the number of users that has viewed only a single page of your website for a few seconds and has bounced away. If your bounce rate is high, it means you are not doing something right. You are not getting relevant visitors. The lesser the bounce rate, the better it is.
Google Analytics helps you track your bounce rate with bare ease and comfort.
So you see Google Analytics can definitely perform things that can benefit digital marketers as a whole. And the best thing about all that is that it comes for free. So what are you waiting for? Set up your own Google Analytics account NOW!
Description: Google Analytics is a powerful tool that can help you track a whole lot of stats and information that are related particularly to your website which, in turn can help you structure a sound digital marketing campaign. In this article, we will discuss the different benefits of Google Analytics in thorough details. Take a peek.