Evolution in the trends of digital marketing is a continuous process in the business industry. Businesses come up with ideas that yield excellent results and then, those innovative ideas become a trend in the industry. Keeping up your pace to meet the demands of the trending digital marketing strategies is essential for staying visible and up-to-date in the market.
Most trends of digital marketing result from the new technological developments while some are an outcome of socially popular themes and concepts. Adopting these trends need marketers to keep their eyes on the existing trends and they need to have an ability to anticipate the upcoming trends as well. This is because some trends take more time to be implemented and not being able to adopt the trends in time can lessen the impact of them on the target market to a greater extent.
This article is an attempt to address all the trends that are either already used in the market, or they are about to hit the industry quite soon. Businesses can have a look at them and figure out how they can integrate them into their digital marketing strategy in 2019.
1. Word-of-Mouth Marketing Trend
The trend of marketing a product by using your audience as the tool to spread the business message of your business is not new. However, the increase in market competition is the reason that this strategy has become more famous. Word-of-mouth is far more effective than any other advertising strategy because the word-of-mouth is capable of engaging customers more committedly.
There are a number of different ways in which a company can implement this strategy of marketing with the help of word-of-mouth. The concept can be applied through social media or by the service providers who interact directly with the customers.
Offering an exciting giveaway that will attract your potential customers can do the job. Also, the review option on different public forums can be a great help in implementing this strategy. Use ads and marketing ideas that connect emotionally, excite the audience, or have the potential to surprise them. Puns, funny taglines, quality customer service, classy products at reasonable pricing, and being vocal about social issues are great option to score rank and be the ‘cool guy’ about whom everyone likes to talk.
2. The Trendy ‘Micro-Moments’
The pace of the world has begun to match the speed of light, and the marketers have to mold their strategy to suit this scenario. Micro-moments is a trend that functions meet the challenges that the marketers face in the current world that is paced fast. The idea is to reach out potential customers and shapes their buying decisions by providing them the pieces of advice exactly when they ask for it.
For instance, many clients have the habit of searching Quora, YouTube, B2B sites, and social media groups before making a buying decision. Make sure you have a presence on these sites. Marketing messages that are delivered within seconds on the relevant platforms can influence your sales positively.
3. Artificial Intelligence is Essential
If you still have not understood the importance of Artificial Intelligence, it is high time that you do. Otherwise, your marketing game will become a flopped show soon enough. Artificial intelligence can help you target the right audience by figuring out the customer behaviors, providing you the significant data to base your future business decisions. It can help you perform a number of different small tasks that are essential for business growth.
Integrating AI in your business is a necessity in today’s world because it can cater to a number of different jobs for you and perform them efficiently. To elaborate this, let me present the readers with an example. Smart chatbots on official business websites and social media sites are a new trend that AI offers. Bots can response to the audience’s query with efficiency 24/7. Artificial Intelligence can also personalize the user-experience of your audience by using past patterns and provide them with what they demand.
4. Voice and Image Search
Businesses are focusing on their SEO to rank at the top of the search results. Soon they will have to put more effort into the SEO to attain a good position in the search results because people are starting to use voice and image search option frequently.
Voice searches are going to be a difficult SEO challenge particularly because voice searches result in voice notes from the AI assistant and they are much smaller than text or image-based results. That means voice results will present the users only with a few results, slimming out the chance for most of the businesses to appear in the voice results. The companies will have to focus on using meta-descriptions that are designed with a focus on spoken language rather than the textual style to stay in the game.
5. Videos as a Permanent Part of the Content
Videos are a more active type of content as compared to the written content because they have more potential to convey your message and convince the audience. They can cater to the audience in a better way because they are more engaging and can provide more information in less time. There are a number of different types of videos that can be used as a central content type in a marketing strategy but the ones with storylines work best.
For instance, many businesses use social media to spread animated videos with strong storylines that the audience will be able to relate with. These videos go viral and have a high number of views. Other than that, info-graphics on the home pages and social media accounts can also do well.
6. Graphic Design Applications
Designs are visual aids that an audience looks forward to when they need to understand the message of a business. Your website design, your logo, and your product packaging communicate with your audience more than any other marketing tool. They interact with the targets on a much larger scale than what a business may perceive. That is why companies need to redirect their focuses and consider revamping their design strategy for the sake of improving their marketing strategy.
The new era provides marketers with various tools for designing the websites, logos, packaging, and other elements and so businesses are coming up with more and more innovative design ideas. Following the design trends and utilizing the opportunities that the design offers for marketing, is an active marketing tool that many businesses are using. Renew your old logos and consider redesigning your business websites if they are not doing well. Working on these ends can influence your growth in many aspects.
7. Social Media Network
Social media sites are an influential marketing tool that can connect businesses to their targets without needing much effort. The algorithms of these sites are quite helpful, and thus, companies should include them in their marketing strategy for a stronger impact. Social networks can provide you with feedback on your new product launches and strategies and assist you in making better decisions.
These are the most trendy and useful marketing strategies for the year 2019. Everyone from giant corporates to startups should consider following them in order to progress and meet their marketing goals.
Oscar Shepherd is a Creative Graphics Designer by his profession, specialized in logo designing. He also use to write his opinions on multiple topics in order to guide people through his experience and also to spread his opinion so that people can share their thoughts. His opinions are open for a public discussion.