This post is intended to give a practical orientation on how to consider the presence on the Internet, so that you see everything a little easier and you who can start the analysis of your needs and make a first statement of actions.
This is the question that many entrepreneurs or marketing managers ask themselves and,in many cases, answering this question is very complex, including myself as I am working as the digital marketing expert for Abu Dhabi nursery.On the Internet there are many ways to be present , the Network is full of advice on where and how to be present and, in addition, there are countless freelancers, more or less professional agencies etc … that tell you one thing and others another … in the end, there are so many options and criteria that could be followed, that sometimes a blockage and a rejection is generated and any possibility of activating online marketing actions is paralyzed due to not knowing where to throw.
When you consider what to do on the internet, first consider the following:
• What do you want to sell
• Who do you want to sell it to?
• With the answer to these questions, we will try to solve one of the main questions of marketing:
where to find the people I want to impact to generate sales? Consider what the person you are looking for can do when they sit in front of a PC connected to the Internet. Your goal is to appear on the screen at the moment when a user you are interested in is browsing the Internet. To schedule a presence that covers the maximum of spaces, we must follow the following reasoning, simple but effective.
A user when browsing the Internet can:
1. Being consulted or looking for your product by Google:
You have to consider the options of being present in Google in one way or another. In principle there are two formulas, through an organic positioning (SEO) or through a campaign in Google Adwords (SEM), or with both options. SEO provides structural presence in the medium and long term and Adwords campaigns give you short-term and short-term visibility.
2. Be present in websites related to your target:
If a user is not looking for something on Google, he will be browsing websites. In that case, you have to try to find out which websites you browse and try to have presence in those websites / blogs. If there are some reference websites in your sector, contact them and ask for the costs of having a presence. Another option is to enable a campaign on Google Display, which will give you visibility on a large number of websites, blogs, apps, … related to your target.
3. Be consulting Social Networks:
Regardless of the characteristics of your product, market, etc … your target will move through Social Networks, either in a particular or professional. So, you have to build the presence of your company in the networks (not in all, but in which you think your target audience moves).
4. Be consulting the e-mail:
If you have a database of potential customers, either yours or rented, you can send specific communications to your target. You should avoid e-mailings that do not add value, but it’s better not to send anything.
If we focus on analyzing the possibilities of being present on these 4 fronts, we will have covered 90% of the potential visibility that we can give to our project on the Internet. Then, depend on the budget that is available to get a more or less intensive presence.