A big reason business owners migrate HTML sites to WordPress or move from other formats is to easily add marketing features to their interface. Email marketing is an effective strategy that helps in increasing brand awareness and user engagement. Website owners must know the ways to create WordPress email drip campaigns. This will help them in targeting a user in an effective manner without sounding irritating. Entrepreneurs can use e-mail campaigns to inform subscribers about new products, promotional offers or to target abandoned cart shoppers. Let’s see how WordPress users can build a drip campaign with MailChimp.
What Is An Email Drip Campaign?
Email drip campaign derives its name from drip irrigation where every water drop is directed at plant roots. Similarly, automated emails are sent to a user according to a preset schedule. The emails can also be triggered by a pre-defined set of actions done by the subscriber. Marketers use the technique to engage subscribers by sending newsletters or other content through e-mails. For instance, when visitors abandon a shopping cart, an email is sent instantly reminding them to complete the transaction. This will be followed by a reminder sent after 48 hours with another follow-up a week later. The strategy is used by businesses to inform customers about new offers, product launches or promotional events.
What Is MailChimp?
MailChimp is one of the world’s most widely-used e-mail marketing and marketing automation services. The web-based platform allows users to design newsletters, create mailing lists, and run automated campaigns. Being a web-based service, subscribers are not required to download any installation and can access it from their browsers. There are free as well as paid plans which can be chosen based on the number of subscribers to be targeted.
How To Create An Email Drip Campaign With MailChimp?
Following steps can be used to build an email drip campaign with MailChimp:
Step 1: Sign Up And Create A New Campaign
Visit the MailChimp website and register after choosing a plan. Complete the registration and activate the account. The first step will be to create a new campaign. For this, you will have to log in to your account on the service and access the dashboard. The option for creating a campaign will be visible in the top right-hand corner.
Clicking it will open a pop-up with three listed options. Choose the one for creating an email.
This will present you with another set of options. In this article, we will create a blog update email. For this, click on the “Automated” option and then select “Share blog updates”.
2. Do Additional Configurations
In the next step of the process to create WordPress email drip campaigns, some additional configurations will have to be made. You will have to first choose a name for the new campaign. At the same time, you will also have to select the mailing list which will receive the updates. The email will work on RSS feeds which means that the feed will have to be configured. Go to the RSS Feed and Send Timing screen.
In the first field, you must enter the URL of the chosen RSS feed. This will be followed by the settings for scheduling the delivery of the emails. MailChimp allows you to send the emails on a daily, weekly or monthly basis. The next option “send only on these days” can be used to fix the day on which a weekly or monthly newsletter will be delivered. If your blogs include images, then check the box of the last option. This will resize all the images present in the feed to fit the chosen layout. People who are using this process for the first time must create a dummy mailing list and then configure the settings. This will help them in identifying errors and getting used to the procedure.
3. Segment The Mailing List
The next step is to segment the chosen mailing list for the campaign. It is a helpful feature which allows users to send the newsletter to only a few selected subscribers. You can choose to deliver the content to each person on the list or create groups.
4. Design The Email
In the last step, you will design the email. Go to the campaign info page. Enter the details for the subject line and the preview text apart from the sender’s name and email ID. click next to confirm the changes.
You will now be directed to a new page where the email will be designed. On the next screen locate the RSS Header and RSS Items content blocks. These need to be inserted in the email. You can simply drag and drop the blocks onto the design. MailChimp will guide you in configuring the settings.
Once you have done al the customization, confirm the changes and check to see whether the email is working.
This simple process to create WordPress email drip campaigns will help website owners in effectively using the marketing tactic to improve their brand’s engagement with customers.
Brandon Graves is a prolific writer, WordPress developer at HireWPGeeks – Best Company for psd to wordpress conversion services provider and bit of a geek who share her knowledge in the form of tutorials, tips and tricks guide. In this blog post, she’s exploring the latest version of Jetpack that let you enhance the security and functionality of your WordPress site easily. Follow Tracey on twitter.