A site’s bounce rate is one of the most undervalued metrics of a successful SEO campaign. In general, it refers to the number of visitors to any given website who navigate off of that website after viewing only one page. When a person clicks on a result of the SERP, Google pays attention to how long that visitor stays on the page. If he or she finds that the page is not satisfying their needs, and hits the back button in their browser to return to the SERP, then popular search engines like Google will notice it. And when a lot of users bounce back to the SERPs, Google assumes that the site does not offer relevant content to the users, and as a result, you may notice a major impact in the rankings. Moreover, a high bounce rate is one of the most common conversion killers. So, you have to take some effective measures to lower the bounce rate.
Are you wondering how to do so? Identifying as well as fixing the problems with your landing pages can easily fix your high bounce rate problem. You can hire an SEO specialist Sydney to resolve this issue. However, before that, take a look at some easy ways with which you can lower the bounce rate as well as boost the conversion.
1. Optimize your page load time
Higher page loading time is one of the chief reasons of higher bounce rate. It does not matter how good and relevant content you are offering to the users, if a reader can’t read it, then the content will ultimately bring no return to your site. Most of the users expect that a web page will load within a few seconds or less than that, and it is applicable for both desktop and mobile devices. If your site takes more than the usual time, the user will immediately return back to the SERP, and click on another website. It will ultimately increase the bounce rate of your site. So, you should take actions like optimize the images, add better caching, or switch to a faster hosting provider, to optimize the loading time of your site.
2. Optimize CTA placement
Within a few seconds of landing to a website, most users decide whether they like it or not. Often a simple glance at the website helps them to decide whether they are going to stay there or not. As you know well what your users are looking at, you should optimize that area accordingly. You should properly describe what you are selling along with a prominently visible Call to Action. Make your Call to Action (CTA) honest and clear. Misleading information causes bad user experience that is one of the prime reasons for a high bounce rate and low conversions.
So, these are some of the ways to reduce the bounce rate of a website. To boost conversion by reducing the bounce rate, and to get other internet marketing services, opt for the best SEO company Sydney today.
Alexander Thomas, a popular blogger on internet marketing, and an SEO specialist Sydney, here writes a few ways to reduce bounce rate and boost the conversions with the best SEO company Sydney.